Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and Lifetime Value

very informative 400 page 6th edition covers lots of areas of marketing useful resource good value for money

There are multiple pages missing from the middle of the book, it jumps from 186-191 and is now too late to return

a bit to technical for me, had hoped for a more hands on approach. But the theory is pretty useful

Book came ripped in package. But the book itself is outstanding

Quizá esperaba un poco mas de "marketing clásico", está enfocado en como promocionar tu producto o servicio, yo buscaba un enfoque en donde te ayudara desde estudios de mercado y como encontrar un nicho de mercado, sin embargo es buen libro.

We've been reading up to learn more about marketing and it's been awesome. Such a detailed and thorough book. Would recommend!

O livro demorou um pouco para chegar, considerando o fato de ter vindo dos EUA, porém, estava muito bem embalado e o livro é ótimo, com conteúdo relevante e muito interessante