🌿 Elevate your meals with guilt-free, gourmet beef flavor—without compromise!
CLEAN CONSCIOUS COOKING - No MSG, gluten, GMO, or artificial nasties—just premium natural ingredients
PURE PLANT POWERED FLAVOR - Revolutionary vegan beef taste without animal content
ENDLESS CULINARY CREATIVITY - 80 servings per canister to elevate every meal effortlessly
AUSTRALIAN QUALITY YOU CAN TRUST - Crafted with care using pure sea salt and extra virgin olive oil
ALLERGY FRIENDLY KOSHER CERTIFIED - Safe for coeliac and kosher diets, with transparent allergen info
Massel Beef Flavour Stock Powder is a 168g vegan, gluten-free, and MSG-free bouillon that delivers rich, all-natural beef taste using premium vegetables, herbs, and pure sea salt. Offering 80 servings per canister, it’s perfect for health-conscious cooks seeking clean, allergy-friendly, and kosher-certified flavor enhancement.
Specifications
Product Dimensions
0.03 x 7.6 x 8.2 cm; 172 g
Product Name
Beef Vegan Powder
Allergen Information
Contains: Celery
Units
140.0 gram
Storage Instructions
Store in a cool, dry place.
Serving Recommendation
80 serves per canister
Manufacturer contact
Massel USA Inc., 898 Carol Court, Carol Stream, Illinois, 60188.
Brand
Massel
Cuisine
Australian
Format
Powder
Speciality
Kosher
Package Information
Can
Manufacturer
Massel
Country of origin
Australia
Have a Question? See What Others Asked
Can you post an ingredients list please?
Hello generally how long until the expiration date?
is it halal
Does anyone know when this is coming back into stock, im all out and stuck! If not is there anywhere else in the UK to buy it?
Reviews
4.4
All from verified purchases
W**R
Very good stock which has a better flavour than any supermarket/branded vegetable stock
I held back on writing a review for this for a good three months because my very initial impressions weren't great. I expected to be blown away by this stock, and initially I wasn't.It's only been since I started to incorporate it into more and more of my cooking that I've been able to appreciate the flavour when compared to the bog standard vegetable stock cubes I usually use.It really does produce a better flavour. Most vegetable stock cubes seem to be overwhelming in either their herbiness or their celery flavours. This stock is just so well balanced and it adds a great depth to dishes.I really can't tell you whether it really does taste beefy because I haven't eaten beef for nearly thirty years - and I don't think I'd be too keen on this stock if it had some kind of (to me) alien meaty flavour. But I can tell you that it does take my cooking to a higher level. Seitan tastes amazing with a spoon of this added into the recipe. It 'tasties up' stir fry amazingly well. And adds a lovely dimension to chilli and other dishes.A small tub does go a long way, so even though it seems expensive, I've used it an awful lot and I yet still have a little bit left. It's probably time to reorder now though, which means I really do like it!I'm contemplating trying the 'chicken' flavour now.
P**M
GOOD SEASONING
GOOD FOR MAKING A GOOD STOCK FOR DIFFERENT MEALS
A**J
Okay,
This was easy to use, gluten free and vegan. The taste reminds me of T bone steak crisps that I used to love many years ago. I got this product after a stomach bug, not the flavour I was expecting but okay anyway. I'd probably buy again, but I did need heaps more than the measure suggested. But then I do have altered taste. And altered sense of smell.
L**B
Great flavour
Love using this product to give an authentic flavour to vegan 'chicken' dishes. Expensive, but the tub lasts a long time if used occasionally. Trying the beef flavour next
D**K
Stock powder
Great product I use this all the time. So tasty in gravy, Chilli,Spag Bol etc.
M**Y
taste like chicken but very salty
I purchased this as I wanted some vegan chicken season. I found the salt content to be too much. I did not consider this to be worth the price because the amount of seasoning was small. I have given this three stars because it has a good chicken flavour but I would not purchase this again because of the high salt content.
U**N
Intolerance to onion and garlic?
If you're following a FODMAP restricted diet due to onion and garlic intolerance - then this is the stock for you! We've been using this for years now and it has a great taste and makes a good substitute. Also handy that you can buy it in bulk like this.
M**H
Good product
I saw Massel stock mentioned in a recipe I was making for German style roast pork so had a google as I’d never heard of it. Obviously I’m not a vegan but despite the cost I bought it after reading one of the reviews on here saying it tasted more of chicken than stock cubes containing actual chicken. Anyway, I really like it. I find other stock cubes like kalllo or knorr are ok but they add other spices/garlic which doesn’t always go well with the dish I’m cooking. However the Massel stock gives that chicken-y oomph without all those extra flavourings. It went very well in my Chinese chicken & sweetcorn soup. Word of caution, it’s fairly salty so only add it gradually. I only wish I’d discovered it earlier when I was regularly cooking for a vegetarian!
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Ayesha M.
The product exactly matches the description. Very satisfied with my purchase.
5 days ago
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
Massel’s food service range meets all the requirements sought after by today’s hospitality industry and boasts the best flavour profiles in the business. Massel products are suitable for most consumers regardless of dietary restrictions, lifestyle choices or religious beliefs, which makes massel the ideal flavour solution.
Manufacturer Contact Information
Massel USA Inc., 898 Carol Court, Carol Stream, Illinois, 60188.
","image":["https://m.media-amazon.com/images/I/71VAnMZQqqL.jpg","https://m.media-amazon.com/images/I/81Uk7NWuLYL.jpg","https://m.media-amazon.com/images/I/81+9AOPADAL.jpg","https://m.media-amazon.com/images/I/81zo1DWlaHL.jpg","https://m.media-amazon.com/images/I/81t5TMLCFgL.jpg","https://m.media-amazon.com/images/I/81AiKQWYp1L.jpg","https://m.media-amazon.com/images/I/71DZry6493L.jpg"],"offers":{"@type":"Offer","priceCurrency":"EUR","price":"28.25","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" stocks","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"W***R"},"datePublished":"13 March 2020","name":"Very good stock which has a better flavour than any supermarket/branded vegetable stock","reviewBody":"I held back on writing a review for this for a good three months because my very initial impressions weren't great. I expected to be blown away by this stock, and initially I wasn't.It's only been since I started to incorporate it into more and more of my cooking that I've been able to appreciate the flavour when compared to the bog standard vegetable stock cubes I usually use.It really does produce a better flavour. Most vegetable stock cubes seem to be overwhelming in either their herbiness or their celery flavours. This stock is just so well balanced and it adds a great depth to dishes.I really can't tell you whether it really does taste beefy because I haven't eaten beef for nearly thirty years - and I don't think I'd be too keen on this stock if it had some kind of (to me) alien meaty flavour. But I can tell you that it does take my cooking to a higher level. Seitan tastes amazing with a spoon of this added into the recipe. It 'tasties up' stir fry amazingly well. And adds a lovely dimension to chilli and other dishes.A small tub does go a long way, so even though it seems expensive, I've used it an awful lot and I yet still have a little bit left. It's probably time to reorder now though, which means I really do like it!I'm contemplating trying the 'chicken' flavour now."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***M"},"datePublished":"2 March 2025","name":"GOOD SEASONING","reviewBody":"GOOD FOR MAKING A GOOD STOCK FOR DIFFERENT MEALS"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***J"},"datePublished":"23 October 2022","name":"Okay,","reviewBody":"This was easy to use, gluten free and vegan. The taste reminds me of T bone steak crisps that I used to love many years ago. I got this product after a stomach bug, not the flavour I was expecting but okay anyway. I'd probably buy again, but I did need heaps more than the measure suggested. But then I do have altered taste. And altered sense of smell."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***B"},"datePublished":"10 December 2024","name":"Great flavour","reviewBody":"Love using this product to give an authentic flavour to vegan 'chicken' dishes. Expensive, but the tub lasts a long time if used occasionally. Trying the beef flavour next"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***K"},"datePublished":"21 November 2024","name":"Stock powder","reviewBody":"Great product I use this all the time. So tasty in gravy, Chilli,Spag Bol etc."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"M***Y"},"datePublished":"27 January 2025","name":"taste like chicken but very salty","reviewBody":"I purchased this as I wanted some vegan chicken season. I found the salt content to be too much. I did not consider this to be worth the price because the amount of seasoning was small. I have given this three stars because it has a good chicken flavour but I would not purchase this again because of the high salt content."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"U***N"},"datePublished":"10 April 2024","name":"Intolerance to onion and garlic?","reviewBody":"If you're following a FODMAP restricted diet due to onion and garlic intolerance - then this is the stock for you! We've been using this for years now and it has a great taste and makes a good substitute. Also handy that you can buy it in bulk like this."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***H"},"datePublished":"4 February 2021","name":"Good product","reviewBody":"I saw Massel stock mentioned in a recipe I was making for German style roast pork so had a google as I’d never heard of it. Obviously I’m not a vegan but despite the cost I bought it after reading one of the reviews on here saying it tasted more of chicken than stock cubes containing actual chicken. Anyway, I really like it. I find other stock cubes like kalllo or knorr are ok but they add other spices/garlic which doesn’t always go well with the dish I’m cooking. However the Massel stock gives that chicken-y oomph without all those extra flavourings. It went very well in my Chinese chicken & sweetcorn soup. Word of caution, it’s fairly salty so only add it gradually. I only wish I’d discovered it earlier when I was regularly cooking for a vegetarian!"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can you post an ingredients list please?","acceptedAnswer":{"@type":"Answer","text":"Southern Ocean Sea Salt, Maize Maltodextrin, Cane Sugar, Yeast Extract, Natural Vegetable Flavours, Dehydrated Onion, Canola Oil, Extra Virgin Olive Oil, Turmeric Ground Madras (Colour)."}},{"@type":"Question","name":"Hello generally how long until the expiration date?","acceptedAnswer":{"@type":"Answer","text":"I bought 3 tins early this year, and on the tins it says: Expiry date is March 2020. One tin lasts me about two months,so the third tin I will be using it in four months time and will finish after six months have passed."}},{"@type":"Question","name":"is it halal","acceptedAnswer":{"@type":"Answer","text":"Yes it's vegan!!! You can't get more Halal than that...:)"}},{"@type":"Question","name":"Does anyone know when this is coming back into stock, im all out and stuck! If not is there anywhere else in the UK to buy it?","acceptedAnswer":{"@type":"Answer","text":"Ask the seller, I am simply a buyer."}}]}]}
