









✨ Own your roots, own the room.
BOLDIFY Hairline Powder is a 10g compact root touch-up powder in Ash Brown that instantly conceals gray roots, bald spots, and thinning areas with a natural, non-greasy finish. Its proprietary formula locks on for 24 hours without staining or mess, suitable for both men and women. Designed for easy, precise application, it’s perfect for busy professionals seeking quick, reliable hair coverage that lasts until the next shampoo. Backed by a lifetime satisfaction guarantee, BOLDIFY delivers salon-quality results in a sleek, travel-friendly package.








| ASIN | B0B4KHVKT2 |
| Best Sellers Rank | #76 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand | Boldify |
| Brand Name | Boldify |
| Color | Ash Brown |
| Container Type | Compact |
| Customer Reviews | 4.2 out of 5 stars 37,960 Reviews |
| Global Trade Identification Number | 09421906945355 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Item Form | Powder |
| Item Weight | 0.4 Ounces |
| Manufacturer | Boldify |
| Material Features | Natural |
| Material Type Free | ['Mica', 'Talc', 'Silica', 'Squalane', 'Magnesium Stearate', 'Dimethicone', 'Phenoxyethanol', 'Ethylhexylglycerin', 'Iron Oxides (vary by shade)'] |
| Number of Items | 1 |
| Package Information | Compact |
| Product Benefits | Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up |
K**Y
The sample kits are great , the light brown has a reddish tint. LOVE IT! PERFECT MATCH!
💁♀️ Product Review: Boldify Hairline & Scalp Powder (Light Brown, Sample Kit) I’ve used a different scalp powder for years, but this is my first time trying Boldify. I’m covering pale scalp spots along my hairline and a couple of thin areas that show through my bangs. This product worked shockingly well. --- ✅ What I Like - Perfect color match. I used the Light Brown shade from the darker‑blonde sample kit, and the match is unbelievably accurate—better than any product I’ve tried. - Sample kits are fantastic. For about $10, you get four shades to test. This saved me from buying full‑size colors that wouldn’t match. - Dense, opaque coverage. It fills in pale scalp areas instantly and hides thin spots in minutes. - Cheapest price per ounce compared to the other products I’ve used (Joan Rivers Great Hair Day and Clairol Root Touch‑Up powder). - Not itchy so far. My old Joan Rivers powder was noticeably itchy and messy. This one hasn’t caused any irritation yet. - No mess around the shower drain after the first couple uses, unlike the Joan Rivers product. - Works well with colored hair. My natural hair is dark blonde turning gray, but I color it with L’Oreal Light Amber Brown and use Clairol root touch‑up in light brown. This Boldify Light Brown blends perfectly with that routine. - Applies smoothly and gives very natural‑looking results, especially under bangs where perfection isn’t required. --- ❌ What I Don’t Like - The sample‑kit container doesn’t fit the applicator. The sponge applicator just sits loose on the side, which is annoying—but the sample kit is temporary, so not a big deal. - Not sure I love the sponge applicator. It works, but I might switch to a brush (like the one that comes with Joan Rivers Great Hair Day). - Still need to test long‑term wear. I’ll see how it holds up over several days, through sweating, and between washes. - Some shades lean slightly auburn. My Light Brown has a hint of red, which works for me, but others may prefer a more neutral brown—there are plenty of options though. --- ⭐ Summary & Rating This Boldify scalp powder is incredibly impressive—perfect color match, dense coverage, affordable, and easy to apply. The sample kits make choosing the right shade foolproof. Aside from minor applicator quirks, this is easily the best scalp powder I’ve tried so far. 5 stars.
H**U
Perfect Match for Burgundy Hair - Less Mess, Great Results
Perfect Match for Burgundy Hair - Less Mess, Great Results I've tried several root touch-up products, and this one really stands out. The Dark Auburn shade matches my burgundy hair beautifully, which can be hard to find. What I appreciate most is how much less messy this is compared to other powder products I've used. The packaging is well-designed and makes application straightforward without the powder going everywhere. This has become my go-to for managing my roots between full color treatments. It does exactly what I need it to do - quick, effective gray coverage that looks natural. Definitely recommend for anyone looking for a reliable touch-up solution.
D**R
Excellent product
Purchasing again this sample kit. This works great when I put my hair up. I have A LOT of fine baby blonde hairs so I look like I have spots. This touches it up perfectly along the lines and makes it look fuller. Also the colors are so good I use them as my eyebrow filler. I have full eyebrows, but again super blonde spots and if I don't dye them I just use this. Since my hair color isn't just one color I find the sample pack to work the best for me. Docking 1 star as I see they changed the 4th color to black now which is a bummer and doesn't really make sense for a brunette. If you have black hair you have black hair no questions about color matching.
E**S
Total Winner for Thinning Hair ⭐️
We purchased the BOLDIFY Hairline Powder for my husband as his hair has been thinning significantly in certain areas. Before doing anything drastic, we decided to try a few concealing products—and this one is a total winner. The price is perfect, and the product is not oily at all. My husband is on his feet all day doing physical work and sweating, and once this is applied, it does not move. It truly stays put and looks very natural. The key is to style your hair first, exactly how you want it, and then use the press-twist-apply method to build coverage evenly. It does a great job blending and covering thinning or balding spots. The only con is the circular applicator brush—if you’re not careful, it can leave visible circular marks. Good technique solves this, but I do wish it came with a moon-shaped brush instead for easier application. Overall, we are extremely happy with this product and would absolutely recommend it to anyone looking for an effective, affordable solution for thinning hair or bald spots.
A**N
ABSOLUTELY AMAZING PRODUCT!
I rarely take the time to write reviews, but this product is AMAZING! I've always used a much more expensive brand that I buy at Ulta and so glad that I found this one! After a google search, this brand came up and I have never heard of it. The other brands have a small brush and it's difficult to cover a large area of dark roots or grey with a little bitty brush. Not efficient at all. The other brands I've used come in a compact like eyeshadows and it would crack/crumble. Very wasteful! I have only used this once and I'm hooked! Alot goes a long way, it's not messy and with the sponge like applicator it's easy to cover a large area. Blends easily too. Bought the smaller size because I wasn't sure if I would like it. Will be buying more and in a larger size.
K**D
LOVE THIS PRODUCT…need a different color
Product is a game changer! Great coverage and easy to use. Unfortunately, I bought the wrong color. When I first started using Boldify, I had salt and pepper hair…so light brown worked…I noticed this morning (with a new light source) that light brown did not match AT ALL! 😳 I need to switch to dark gray!!
C**.
Great coverage - excellent product!
This product is so legit! First off, kudos on the packaging. Ribbon on top to pull open so you don’t damage your nails and the applicator pulls on and off from the bottom so no worries about misplacing it. Color match was so solid and covered my grays with ease. I usually get a color refresh at the salon every 8 weeks and I was able to extend it to 10 weeks without concern thanks to this product! A couple people thought I already had my appointment beforehand because I didn’t have roots or grays. Highly recommend!
D**E
Great coverage, no mess
Great coverage and stays on overnight. Much easier to apply and less messy than the others I've used. I can touch my hair and scalp and it doesn't get under my nails. The ash brown mixed with grey blends well under my ash brown/blonde tones. Only wish they had more color selections. The blonde is too orangish for my shade. Also the sponge is awkward with the way the lid is attached. I use the smaller sponge with a handle left over from another product. It seems like a small amount, though it takes less to cover than others, so we'll see how long it lasts. Edited to add: The bottom of the container already shows through, so it is not lasting very long considering I mix two colors together. Though I like it better, I may go back to the previous product which lasts up to a year.
Trustpilot
1 month ago
1 month ago