












💜 Own your look with the ultimate purple matte power!
IS'MINE Single Purple Matte Eyeshadow delivers a high-pigment, longwear, waterproof formula in a compact 0.1oz palette. Designed for easy blending and safe for sensitive eyes, this matte purple shade offers intense color payoff with a smooth, crease-resistant finish—perfect for professionals who demand lasting impact and effortless style.







| ASIN | B0CBRWWL3J |
| Best Sellers Rank | #5,962 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #34 in Eyeshadow |
| Customer Reviews | 4.4 4.4 out of 5 stars (9,369) |
| Department | Unisex |
| Item model number | SE26 |
| Manufacturer | Shenzhen Ismane Cosmetics Co.,Limited |
| Product Dimensions | 1.93 x 1.93 x 0.51 inches; 0.1 ounces |
S**Y
Buildable, easy to use, & blendable.
Very pigmented, but buildable. I like to use the white shade as a sheer wash over the entire lid & pack it on a bit more opaque toward the inner corner. Is easily blendable with a fluffy brush. Easily applied with a finger or a denser brush. I do not notice much fallout, as it stays where it is put with proper prep (shadow primer or concealer).
S**Y
Not spendy but definitely has spendy qualities!
I’ve used several higher-end shadows and, at one time, refused to wear anything less because the less expensive ones always faded or creased. But I decided to try out some not-so-known brands and this one checks all the boxes! The pigment is deep, dark, and matte. The texture is soft and blends easily. I’ve worn it with or without a primer and it still has staying power, though using a primer is definitely always best. I do have to say that you don’t need much because it’s very dark, if that’s a feature you need. I love this one!
L**A
Very pretty
Very pretty white eyeshadow! I like to use in the corner of my eyes and blend it in. Gives a nice pop. I feel like the container has lasted so long as well for a little goes a long way.
R**E
Great but makes an incredible mess !!!
First off this is too dark for a shadow so i use it as an eyeliner- using a flat eyeshadow brush. now what makes this formula “magic”- more than any other black eyeshadow/make up I’ve owned.. is once it’s on, it’s not going anywhere!! THAT CAN BE GOOD AND BAD!! I cannot leave this in my purse because little black flakes end up everywhere (if you close the compact and shake it you’ll notice a little black specs fly out sparingly) and whenever I stick my hand in my purse I come out with black marks all over my hand from this eyeshadow. and it doesn’t come right off either or you need to use soap and water. . not always a good thing. if you’re like me and you sit in front of an oversized mirror and do your make up on the floor. DO NOT SET THIS ON THE CARPET! use a towel or paper towel. bc The second you open it, little black pieces will be all over your rug, and as soon as you try to clean it it just makes a bigger mess (I have found spraying Windex directly on the spot with a paper towel works wonders and gets rid of the black immediately) however, on the bright side, once you get this on your face, it will be there all day long. I use a flat eyeshadow brush and I line my eyes with it on the top and bottom. I love this shadow and this little compact. if only it were completely spill proof 🧐 But honestly you may as well get your own little separate make up bag for it because it will destroy any make up bag within days!!! The whole inside of the bag will be black. Naturally, you can clean it, but you’ll find yourself doing that a lot! all in all, this is an incredible black eyeshadow. you just need to be very careful about it getting on your floor/make up bag/purse/whatever! kinda messy that’s i didn’t leave 5 stars.
K**T
Love this
Love this color. I wear it everyday as an eyeliner. It stays on all day.
M**E
Not a true black, more like dark gray
This looks like a dark gray not black. I'm a bit disappointed. Not at all what the photo showed and not black at all. We shall see how it looks when I apply it. Stay tuned.
S**.
Perfect color blue
This is a real nice color blue since my eyes are blue. It makes them pop more.
R**D
Works very well for highlighting too
This is a decent white matte shadow. It goes on smoothly and doesn't break up. Long lasting and good pigment. For the amount is is a good value.
R**T
Does not leave my eyelid looking dry and wrinkly. Goes on beautifully. Highly pigmented. A little goes a long way. Very happy with purchase. Plan on buying more colours.
L**E
I use this eyeshadow as an eyeliner. For the money I was a bit disappointed with the small size. It appeared to be larger in the photo.
L**A
Excellent product. As described -perfect colour. Quick delivery.
V**V
Best black eyeshadow for stage makeup and the pan size is big enough to put a big fluffy brush in. Finding a big black matte eyeshadow can be hard and this one works super well and is affordable. I would definitely repurchase it.
A**N
I use this as eyeliner and it’s much better than the Sephora brand black eyeshadow. This one doesn’t shed little flakes that turn into streaks of black under my eyes. The pigment is rich enough to do sharp lines or a smokey look. Great value for money and quality.
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