Organic Aloe-Based LUX Liquid Foundation, Natural Vegan Gluten-Free Made in USA, Toffee

I like this makeup! It’s medium to full coverage and wears well for five or more hours without needing any touch-up. Before I started wearing this foundation, I wore Lancôme Teint Idol Ultra Wear and I was tired of applying the long list of chemicals and endocrine-disruptive ingredients to my skin every day! I find this makeup to be the closest non-toxic foundation that compares to Lancôme’s! Make sure to order this brands trial size foundation to find your shade match! I wear Vanilla, which is a tiny touch darker than Lancôme’s 110C. I’m very fair-skinned.

High quality - great coverage that lasts. Love the color choices. I blend cinnamon and Cappacino. My favorite foundation ever!!!I also like the way it is packaged - I get just the amount I want. Very clever dispenser. I have used so many hypoallergenic make up brands, and none of them even come close to providing such perfect coverage. And this one doesn’t have all the junk chemicals. Organic is a huge plus.

This has been my favorite foundation for years now. I've been using their foundation since 2018 and told everyone about it. I still love it and will continue to buy, but I absolutely hate their new packaging. I loved that it used to be in glass. I felt good knowing it wouldn't contribute as much to the plastic problem our world is drowning in. It was easy enough to get all the product out before, you simply twisted off the top when low and smacked into your hand. I wish they'd go back to the old packaging.

Updated:After using this product for a few weeks, I decided to change my review. I still unequivocally love the makeup and have since come to truly appreciate the packaging and how functional it is. Similar to a deodorant tube, this tube works the product up from the bottom darn near eliminating any wasted product. I truly apologize to BaeBlu for my hasty first review and hope they continue with this packaging. I did offer some suggestions to help others understand why the packaging is the way it is and I hope they keep the product exactly the same:) Please see the picture- left bottle is brand new & right is after a few weeks illustrating how the packaging functions. It’s perfect and I love it.Original:I absolutely love the makeup itself! But the excessive, not user friendly, plastic packaging. I would prefer a simple glass tube without a pump. I will end up taking a hammer to this to get to the product once the pump stops pumping. If the packaging doesn’t change I will have to evaluate alternative products.

The media could not be loaded. The product itself I have enjoyed very much! 5 stars!⭐️⭐️⭐️⭐️⭐️I’m a minimalist and don’t use it often, but when I do, I really like it. I’m 52 and this blends into my semi-fair skin really well, not looking dry or accentuating wrinkles. Covers well (I do not like heavy, full coverage, but more of a natural look). Why the one star?🫤⭐️ Like others, I was only able to enjoy it for a short time before the “product ran out.“ But, I could feel the weight of the bottle, and visibly, it looked like there was quite a bit of product left. Frustrated and determined, I decided to try and open the bottle to see what was going on. I succeeded and my results may help you decide what to do if you’re in this predicament or if you even want to purchase.What I found as the pictures will show, is a bottle with no straw to draw the full product up from the bottom. The top part of the pump extends down low enough to get quite a few pumps out, as if it were functioning normally. However, as soon as the product goes down below the top portion of the pump, there was no straw in mine to draw more product, so I have about 8/10 of a product still unused, meaning, I only used 1/5 of it. Definitely a quality control issue. So, not a great value… unless I can access all of it.And here’s how you may choose to do that: pull it apart! Firmly grasp the bottom, clear portion with one hand and the very bottom black strip that meets it with the other. The top black portion merely turns and is not as secure. Anyway, rock the top back-and-forth gently as you pull with some decent force, and it should pop right off, revealing the inner container of foundation screwed into the cap. To access the foundation in the bottle, simply unscrew the clear plastic bottom from the black hard plastic top, counter clockwise (lefty – loosey). It should unscrew easily.Now that you have access to your foundation, you may decide what to do from here. You can look for a straw that possibly detached and then reattach it. If you don’t find one like me, you can either keep it accessible like this to pour sparingly onto a sponge or brush as needed, or put in a different container of your choosing. Hope this was helpful!

It is light; but in the most wonderful of ways. Throw a primer under it and my rosacea doesn't show through. It glides on so smoothly and smells of the softest vanilla. Do I still have wrinkles; why yes! Do I have big pores; absolutely. But this doesn't accentuate either.It is priceless to not put all the sick dyes, chemicals, plastics, and metals on my face every day to meet societal norms of female expectations of appearances in the workday. It is a steal to no longer mess with my health by slathering my face with chemicals and artificial dyes.And their descriptions of their colors fit to a tee. I am fair/light with olive undertones. Color matching can be a b...bear. Hazelnut is a perfect match and I simply ordered off the description.BUY IT NOW! Stop supporting big international companies who are poisoning you! Made in US-A by people who CARE. Give them your money and save your skin.

colors too yellow or orange - I tried 4heavy-ish feel - I am oily so dont need that

This foundation was exactly what I wanted. Better ingredients, light, great color, and a reasonable price.I unfortunately didn't see that it had lavender in it so i cant use it and had to return it. But I really loved everything about it i wish I wernt allergic to it's ingredient. Customer service was great.