$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)

100M Leads by Alex Hormozi is an absolute powerhouse of actionable marketing advice. It breaks down the process of lead generation into simple, direct frameworks that anyone can understand and apply. No fluff, no theory overload - just practical strategies that help get real results.What I appreciated most is how the book tackles the hardest part of growing a business: getting strangers to care. From cold traffic to warm content, Hormozi lays out proven systems and examples that actually make sense and are immediately usable.Whether you're just starting out or scaling up, this book is worth every penny. It’s already reshaped how I think about customer acquisition - and it’s one I’ll be coming back to often.

I was feeling very frustrated today with myself feeling like things were not going in the right direction with my new business- I finally sat down after having this book for months and decided to read it. I felt like Alex was talking right at me to snap out of the slump I was feeling to get going in the right direction with a plan for what I want to offer with my business.

I’m at the beginning of my journey. I made him a mentor i could never reach. So far I haven't been let down yet. Thank you for giving us a shot Alex, a shot in the fog.

Great book! Very simple and easy to understand how to get started and to get leads! Will definitely be getting Offers and Money Models. Thanks Alex! 💪

This book is incredible. Alex uses his authentic tone and relatability to share the many lessons he’s learned the hard way. He breaks down the steps necessary to build content that reaches people and makes them interested customers. There are lots of influencers on social media selling these same concepts for much more than the cost of this book. Highly recommend!

I used this to build my business and I’m looking forward to scale with this. Simple straight to the point.

This book is so full of insights and incredible information, the highlighter function in Kindle becomes redundant as more than 70% turns a light shade of pink. Essential reading for entrepreneurs either starting out, still inside the first 5 years, or after. Marketing explained so simply, so clearly, your granny could grasp it. I cannot recommended this more strongly. Absolutely ace!

I don’t like to think about the amount of time and mistakes I would be making without this book.