Wella Illumina Color 7/43 Medium Red Gold Blonde Hair Colour/Tint 60ml

Second time buying this one now it’s my favourite! Doesnt fade majorly but definitely needs a top up to keep colour fresh. I used a 20vol developer with this and it lifted my roots slightly and helps blend them more seamlessly. Absolutely couldn’t recommend this enough I love it!

I use this product to colour my grey roots.

I used this once before, when my hair had been bleached twice with a high street bleach (once then 48hrs wait then again on virgin hair). It came out a beautiful ashy blonde.This time I had my roots with a professional bleach and developer so it lifted much better than the product I’d used before applying the silver mauve last time. I left it on for 30mins and with my bright white roots and still quite yellow/orange ends it came out amazing. It came out very mauve on the freshly bleached, bright white roots and sort of highlighted throughout where hair is lightest. The rest is a lovely gray silver. Its super shiny and true to its name opalescent. The first time I used it, it lasted about 3 weeks looking great, another 1 bearable and then the last week before doing my roots was yellow but nothing like before. I really recommend it. I was using used welloxon 6% in equal parts to silver mauve as it was still quite yellowy on the ends the first few touch ups every 5 weeks, but it also works with the pastel developer 1.9% for more deposit of colour if you actually want it purple. If you just have brassy hair and its not super light yellow then it shouldnt be too mauve at all just enough to remove the brassiness for an ashy blonde. If you want it mauve it needs to be very light. Ive never used a toner this good before!! Gone are the days of bleaching my own hair and wondering why its so yellow and instantly regretting it.

Previously review this product but always happy to tell others to go buy it as you won't look back

Good

Lockdown - disaster struck. I had reached for the diy hair dye to cover my awful 4inch long roots!Well first i had used l'oreal excellence Glasgow and my roots went ginger!! Then a couple weeks later i caved and used jerome russel bleach and my hair went completely white/yellow! Cringe. Lightbulb head.After much research for toning my tresses down i found this toner and mixed it with a developer. 2 parts developer to 1 part toner.I was so pleased when i rinsed this out. I am thankfully back to an acceptable ash blonde!I definitely recommend using a hair mask or a really good conditioner to keep hair soft after using this as mine did go a tad dry.I've only washed my hair every 2-3 days to keep the toner in as long as possible.It has come out a bit already but it has been at least 2 months now i think! So for the time and cost of doing it yourself at home vs the salon prices i think it was pretty good value to be honest.I will however be going back to my hairdresser in a couple of weeks now that they are open again!!I don't trust myself to use this correctly and not do any damage long term but it was a good value quick fix in the meantime.I definitely have an increased respect for the chemistry that our fairy godmother hairdressers have to do to make our hair look and feel good whilst combatting damage!

So I had previously (about 2 months ago) bleached and toned my hair and even with using purple shampoo twice a week it was looking very yellow. I didn't want to bleach and tone again because of the damage so thought I'd give this a try... I was very skeptical about this product and have knocked stars off as there are no English instructions within the packaging, but a quick Google search gave me them.I mixed it 1:1 with a 6% developer, ('blonde me' range) slapped it on all over and hoped for the best. After 20 minutes I thought I was going to have a full head of grey hair so washed it off... but... the colour it is after drying is gorgeous, a nice ashy blonde, it has lightened my 2cm roots slightly so it has a really nice blend. I am really impressed and will definitely buy again!

I bleached my hair from brown and it went yellow due to my hair being so dark. I used this WELLA shade 10/69 to get rid of the yellow. I mixed it at a 1:1 ratio with 6% developer and left for 20 minutes and it came out beautiful as you can see from the before and after pic. This is now going to be my colour.

Ich liebe diese wella Farbe. Sieht sehr natürlich aus und glänzt sehr schön. Kombination aus 6 und 6/16 ist sehr schön.

Blandar denna med 10/1 och 9/60 för att få den PERFEKTA neutrala blonda nyansen.Denna är bra då den har lila undertoner, men den ska inte verka i mer än 10 minuter för annars blir håret lila.Receptet för ultimata neutrala blonda nyansen som inte är för kall eller gul efter blekning är:30 gram 10/6920 gram 10/110 gram 9/60med developer 1,9 %Verka 10 min

je l utilise depuis des annees et j,adore

I've been dying my own hair successfully for over 15 years, but after moving to Europe I've had to look for new products. I've spent more than 100€ on Wella Illuminati toner, and have never had a result. Each time, it is only a white paste that sits on my head and further damages my hair without result. I've even uped the volume to 40% and still nothing.Back to my tried and true product, Wella T18. When this product is mixed with developer, it starts changing to a deep purple right away, and I know it's going to work. Illumina does nothing besides waste my time and money.

The media could not be loaded. Mi pelo después Bleach, amarillo y poco naranja.Con este producto no amarillo y naranja! Ahora opal!1:1,5 usado con developer!