

💫 Define, shine, and flex—your curls’ new BFF!
Marc Anthony’s Strictly Curls Define & Hold Flex Gel is an 8 oz styling powerhouse designed for medium to coarse curly hair. Infused with shea butter, it delivers a long-lasting strong hold with high shine, controls frizz, and maintains curl bounce without flaking or crunchiness. Its sulfate-, paraben-, and phthalate-free formula ensures a moisturizing, flexible finish that withstands humidity and daily wear, making it a top-rated, affordable essential for defined, healthy curls.









| ASIN | B0CJCNR1J2 |
| Best Sellers Rank | #2,450 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #17 in Hair Styling Gels |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,927) |
| Item model number | SC19 |
| Manufacturer | Marc Anthony |
| Product Dimensions | 8.05 x 1.9 x 1.9 inches; 9.88 ounces |
| UPC | 621732003970 |
D**S
Works great!!👍
This product works great in my hair! Very good price for this stuff. The smell is pretty good. A little sticky at first, but leaves curled beautiful and moisturized when dry!
D**I
Perfect Support Without the Stiffness!
I’ve tried countless styling gels over the years, but Marc Anthony's Define & Hold Flex Hair Styling Gel – Strictly Curls is by far one of the best I've ever used. It delivers the perfect balance of hold and flexibility, leaving my curls defined and bouncy without that dreaded crunchy or stiff feeling. One of the things I appreciate most is how lightweight and non-greasy the formula is. It glides through damp hair effortlessly and provides long-lasting hold — my curls stay in place all day, even in the Florida humidity, without falling flat or getting frizzy. Another major win? It locks in moisture. My hair feels hydrated, soft, and healthy every time I use it. Unlike other gels that seem to dry my hair out over time, this one actually helps retain moisture, keeping my curls touchable and shiny. It plays well with leave-ins and curl creams too, enhancing the effects without any flaking or buildup. When it’s time to wash it out, the gel rinses clean with no hassle. There's no residue left behind, and my hair feels refreshed and ready to go for the next style. I love that it doesn’t leave any gunky film, making it easy to maintain a healthy wash cycle. Best of all, it’s incredibly affordable for the quality you get. You don’t have to spend a fortune for salon-like results. For defined, soft, moisturized curls with lasting hold, this is a wonderful product and a true staple in my curl care routine. If you're looking for a gel that supports your curls without suffocating them, this is it. Highly recommend!
M**H
A life saver!
I really like this product for touch ups. After wetting my hair and applying the gel , the waves and curls are plentiful using the diffuser. Today was my 7th day of touch ups...don't judge - crazy week...and it looked great especially after starting with dry shampoo at the roots and the gell 4 inches down. Awesome product!!!!
C**.
Second best. I recommend.
I’m always in search of curly hair products. Tried this on a whim based on sales and reviews. I’ve used Marc Anthony products before and this is my favorite of all of them. Good conditioning and no crunch. Defines curls well. I have naturally spiraled curls, so curl definition is top priority. The ONLY issue I have with this product is you have to pay attention to how much you use because the curls can feel a little heavy and weighed down if too much product used. The absolute BEST product I’ve tried in my entire 40 years is LottaBody (go buy it now). However, this curl cream comes in a close second.
A**S
Yes.
I don’t play when it comes to this company. Obviously works great and smells great. It leaves my curls soft but also intact so I don’t have to really worry about it looking so frizzy. But remember it also depends on your hair type and routine. I have 4A hair so I’m glad it works as well as it does.
C**A
Not ideal.
I like this brand but this product makes my hair feel tangled. Brushing it does not smooth it either, it just feels drier, straw-like after using this.
A**E
good product ...hold your curls
it works holds and defines curls... easy to use ...dercent price
J**Y
Very good. Works as advertised.
I got the mousse, spray and this gel by Marc Anthony and used a different one each day to see how it changed my hair. I like this gel quite a bit. It gives nice hold, no crunch, no frizz, but it doesn't add body and fullness. So if you are looking for the latter, I would recommend you order the spray version. That adds a shocking amount of fullness.
D**D
Good
H**E
A gel with good curl hold. I reactivate it the next morning and get lovely curls again.
R**Y
Love mixing this with their curl cream when hair is still wet and letting air dry
E**!
Si me llego rápido & &a lo use & me encantó el resultado, tiene una aroma como a lima/limón 🍋 ¡100 % recomendado!
K**R
I have never found another product I like as much as this! I have no frizz! This has great hold, but it’s not crispy. I’ll let the pictures speak for themselves. I used this in the shower on wet hair following applying and brushing through the MA curl cream.
Trustpilot
1 month ago
3 weeks ago