









✨ Unlock your glass skin glow—because flawless waits for no one!
Anua Niacinamide 10 + TXA 4 Serum is a lightweight, hydrating Korean skincare essential formulated with 10% Niacinamide, 4% Tranexamic Acid, and Hyaluronic Acid. Designed to visibly reduce dark spots, even skin tone, and refine texture, this fragrance-free serum suits all skin types and layers effortlessly for daily morning and night use. Trusted by thousands, it’s your go-to for radiant, glass-like skin.








| ASIN | B0CLLV2T1P |
| Best Sellers Rank | #250 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #12 in Facial Serums |
| Customer Reviews | 4.4 4.4 out of 5 stars (12,804) |
| Item model number | AN000264 |
| Package Dimensions | 4.17 x 1.85 x 1.81 inches; 4.97 ounces |
O**L
Visible results in just a few weeks
Honestly, I loved this serum. I’ve been very consistent using it for the past 3 weeks, and I can already see a noticeable difference in my skin. It looks more even, brighter, and with a much better texture. The combination of niacinamide, tranexamic acid, and hyaluronic acid works really well. It’s lightweight, absorbs quickly, and hasn’t caused any irritation. I use it both morning and night, and it layers perfectly with the rest of my skincare routine. I will definitely keep using it and highly recommend it if you’re looking to improve dark spots, skin tone, and overall skin appearance.
K**N
Definitely works!
Works great One of the best face serum I’ve ever tried It leaves my face feeling amazing, smooth and cleared my acne spots.
D**T
I’m really impressed with this serum.
Best serum I’ve ever used. In less than a month, my acne marks started fading noticeably, and my skin looked clearer and brighter. I honestly didn’t believe the hype when I kept seeing it on TikTok and had pretty low expectations, but this proved me wrong. It boosted my confidence in my bare skin. Compared to the serum I used before that cost $48, this is a much better deal. It lasts over a month even when used twice a day (and even longer if used once daily). It’s very hydrating to the point where I sometimes don’t even need a moisturizer afterward. My bottle lasted about six weeks, and the results have been amazing: lighter dark spots, clearer skin, and a real glow.
A**Z
Go Low and Slow
This is a great product overall. To start off, I gradually integrated this serum into my skincare routine out of fear of upsetting the delicate balance of my combination skin - one drop every other day. In the first 2-4 weeks, I would see some small white heads here and there. When this happened, I'd minimize the amount of product used each day and/or the frequency in which I used it. 4 months in, I'm starting to experience some positive results. My skin tone has evened out overall. No more dark patches or spots. If I get a pimple, it clears, with minimal PIH. After a week or two, the spot is gone. Additionally, this serum helped me clear my combination dark circles (excess pigmentation and slight hollowness). Presently, I add three drops to my under eye area before using a topical retinol. I found this method to be a better course of treatment than OTC eye creams who advertise fixing this issue. Why? Because I was slowly able to customize the amount of niacinamide added to my under eyes over time, rather than shocking this skin with a new product all together. I don't like how this product is advertised by influencers - using two droppers full on the face in one sitting. I've found that if too much product is used on my skin, it becomes extremely sticky and uncomfortable. Half a dropper is enough when paired with consistency. Also, this serum has a higher concentration of niacinamide. So if you use other products with high concentrations, it could cause some irritation, inflammation, and hyper pigmentation. Hence, why I started low and slow. For full transparency, below is my skincare routine. I'm finally able to phase out make up, favoring tinted skin care products. But the key was going slowly with each product, adding one at a time and monitoring changes throughout my menstrual cycle. I'm 32. AM - Panoxyl (4%) - 10% Azelaic Acid - Vichy Mineral H.A. Serum (2 pumps) - 2-3 drops of this serum - Vanicream Vitamin C Cream - H.A. Moisturizer (specifically used under my eyes) - Thrive Causemetics SPF 50 Mineral Sunscreen (This sunscreen is also a moisturizer w/ Sodium Hyaluronate) - Typology Tinted Serums (I mix two shades match my skin tone) PM - Two Olay Melts or CeraVe S.A. Cleanser (Double Cleanse) - Dumie GHK-Cu Neck & Face Serum - 5-6 drops of this serum - Topical RetinAL (two pea sized amount - 0.1% on face, 0.2% on neck) - Olay 24 MAX Retinol Moisturizer or H.A. Moisturizer Other Products Used As Needed: - Vichy Normaderm S.O.S Acne Rescue Spot Corrector • At night on emerging blemishes (PM - as needed) • Thick layer on affected area • First apply a thick layer on, covering the blemish, then add other skincare products to non blemished skin. - The Ordinary Glycolic Acid 7% Exfoliating Toner • Appled with a clean cotton pad all over (AM/PM - twice a week) • For PIH, add to a paper towel and gently rub for 30 seconds (PM ONLY - as needed) * Follow up with Azelaic Acid to decrease any inflammation. - L'Oreal Paris Bright Reveal Dark Spot Exfoliant Peel, 25% AHA BHA PHA • Applied to my nose and chin only (PM - every other week - approximately 10 minutes) • Applied directly to a dark spot only (PM - no more than twice a week - 15 minutes) - depology Deepcare+ Serum-Infused Micro Dart Patche • Applied to under eyes or smile lines (PM - once a week)
A**S
Amazing, one of my favorite serums!
I LOVE this serum; it works wonders and fades dark spots. Leaves a nice even glow, that gives a glass skin effect. It doesn't have any strong smell and works very well with other skincare products. Did not irritate my skin at all. Honestly, I just love ANUA as a brand, they're amazing, and their products always do a more than decent job. Overall rating 9/10.
A**R
Lightweight, soft, glowy skin, improves appearance of dark spots!
Another home run from Anua. This product is lightweight, and leaves your skin feeling firm, hydrated, and revitalized. Because it’s light on the face it can be layered if needed, or applied as a standalone. I also love that there is no unpleasant scent. It’s totally neutral. The product comes in a sturdy glass bottle with a dropper making application very easy, and ensuring that none will go to waste. My boyfriend has been dealing with melasma on his forehead-consequences of not wearing sunscreen consistently. Since this product doesn’t feel greasy or sticky I convinced him to let me apply this on his face (he wasn’t thrilled about this lol) . In less than a week the appearance of his melasma has improved significantly. Overall his skin tone also looks more even, and is starting to have a glow! Will update with photos around 4-6 weeks. Excited to see his long term benefits, since this product has been so beneficial so quickly.
M**O
Anua serum
My skin has never looked so good! ✨ This serum is a game-changer: its lightweight texture absorbs instantly, leaving skin soft, radiant, and revitalized, and the results are noticeable quickly. All this at an incredible price. It has definitely earned a place in my daily routine! 💖
E**A
Definitely a good product
My daughter introduced me to a this product. I’m really happy that I started using it cause I do see a difference in my skin tone and skin improvement. It is lightweight and has fairly good ingredients. I started with a small sample bottle at Christmas time and I still have it. I use this daily and there’s definitely a difference in the appearance of my skin. No breakouts and I would definitely recommend using this product.
J**R
Excelente producto.
I**)
Lo estoy utilizando junto con el serum APAD de Geek and Georgeous y, con paciencia (esto es cuestión de tiempo), estoy notando como se me están empezando a difuminar unas manchas de granitos que tenía. No sé si insistiendo con más botes, podré conseguir lo que me gustaría. Esto lo uso por las mañanas. Las dos cosas. Y por la noche, retinol. Es una buena textura, ligerita, no tiene perfume fuerte y deja la cara un poco pegajosita, perfecta para la crema hidratante o de sol después.
M**�
I’ve been using the ANUA Niacinamide 10 + TXA 4 Serum with Hyaluronic Acid for two months, and I’ve slowly been seeing a dramatic improvement in my skin’s texture, tone, and overall brightness. According to the ONSKIN app, it rates 99 out of 100, meaning it has a very clean ingredient list and low risk for your skin barrier. I’ve attached photos below for reference. Helpful tips and things to know: • Apply 2–3 drops on clean skin before moisturizer, morning and night. • Layer under sunscreen during the day to protect and boost brightening effects. • Patch test first if you have sensitive skin, though the clean formula is low-risk. • Can be layered with other hydrating serums (like hyaluronic acid) or calming products without irritation. • Avoid applying heavy oils immediately afterward to prevent pilling. • If using under makeup, give it a few minutes to fully absorb to avoid residue. • Works on dark spots, uneven tone, redness, and minor texture issues over consistent use. • Consistency is key — results may appear gradually over several weeks, as I experienced. • Store in a cool, dark place to maintain stability and efficacy. Overall, it’s a safe, effective, and easy-to-use serum that delivers real results over time, and the ingredient quality gives extra peace of mind. Disclaimer: This review reflects my own honest thoughts and experience, not AI-generated. I hope someone finds this helpful for them to make a decision :)
Z**A
مره حلو والنتيجه من اول استخدام تظهر
R**S
Nie spodziewałam się że będzie świetny, a jednak jest. Polecam!
Trustpilot
3 weeks ago
3 weeks ago