

🌟 Elevate your hair game with the gold standard in anti-thinning care!
PURA D'OR Original Gold Label Anti-Thinning Shampoo & Conditioner Set is a clinically tested, biotin-infused duo designed to visibly thicken and strengthen fine or thinning hair. Featuring a sulfate-free, gentle formula enriched with a proprietary botanical blend—including aloe vera, argan oil, and red Korean seaweed—this set reduces breakage, enhances volume, and revitalizes hair texture. Suitable for men and women, it delivers salon-quality results with eco-conscious manufacturing in the USA.







| ASIN | B07BHCB9Y2 |
| Active Ingredients | Proprietary Herbal Blend, vitamin_e |
| Best Sellers Rank | #522 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Regrowth Conditioners |
| Brand Name | PURA D'OR |
| Customer Reviews | 4.3 out of 5 stars 39,854 Reviews |
| Hair Type | Color Treated, Damaged, Dry, Normal, Thin |
| Item Form | Liquid |
| Item Height | 7.5 inches |
| Item Type Name | Biotin Shampoo |
| Item Weight | 16 Ounces |
| Manufacturer | Vital's International Group |
| Material Type Free | Artificial Color Free, Formaldehyde Free, Paraben Free, Phthalate Free, Sulfate Free |
| Number of Items | 2 |
| Product Benefits | Anti Thinning, Anti-Breakage, Anti-Dandruff, Repairing, Split End Treatment, Thickening |
| Scent Name | Herbal |
| Special Ingredients | Aloe Vera, Argan Oil, Nettle Extract, Pumpkin Seed, Red Korean Seaweed, Rosemary, Saw Palmetto, Tea Tree Oil |
| UPC | 851615006419 |
| Unit Count | 32.0 Fluid Ounces |
F**N
Overall, this shampoo and conditioner set offers great quality.
I’ve been using the PURA D’OR Original Gold Label Biotin Shampoo and Deep Moisturizing Biotin Conditioner, and I’m very happy with the results. Both products have a pleasant, natural scent and a rich texture that feels gentle on the scalp. The shampoo cleans thoroughly without drying out my hair, and the conditioner leaves it soft, smooth, and easy to manage. After a few weeks of use, my hair feels stronger and healthier, and I’ve noticed less hair shedding during washing. I also appreciate that the formula is aloe vera–based and made with natural ingredients. The pump bottles are convenient and easy to use, and a little product goes a long way. This set works well for daily use and is suitable for thinning hair or anyone looking to improve overall hair health. Overall, this shampoo and conditioner set offers great quality, noticeable results, and excellent value for the price. I would definitely recommend it.
S**N
Hair feels thicker, cleaner, and healthier after consistent use
I started using the PURA D’OR Anti-Thinning Biotin Shampoo & Conditioner because I noticed more hair shedding than usual. After a few weeks of daily use, I can honestly say the results are gradual but real. The shampoo has a clean, herbal scent and doesn’t feel harsh on the scalp. It doesn’t create a thick foamy lather, which actually reassures me it’s not loaded with sulfates. Right away, my scalp felt cleaner and less itchy. After about two weeks, I noticed fewer hairs in the shower drain and more volume at the roots. The conditioner is lightweight but does a good job moisturizing without leaving any greasy film. My hair feels stronger and less fragile when brushing or styling. I especially appreciate the ingredients—biotin, argan oil, rosemary, and saw palmetto—which are commonly recommended for hair health. It feels like a product designed for long-term improvement, not a quick temporary fix. It’s not an overnight miracle, but if you use it consistently, it genuinely helps with hair strength and overall scalp health. The price is a little higher than standard shampoo, but considering the cleaner ingredients and noticeable results, I think it’s worth it. Pros: Reduced hair shedding over time Clean, soothing scent Scalp feels refreshed and not irritated Lightweight conditioner adds moisture without buildup Cons: Takes a few weeks to see results Pump bottle could dispense more per pump Final takeaway: A solid choice if you’re serious about improving hair health naturally and are willing to stay consistent to see real results.
M**M
Better than your average conditioner
Smells good enough to eat. Very nice texture and creaminess. Washes out well with no residue. I still have frizz though unless I style the bottom of my long hair.
D**Y
Pura D'or shampoos + conditioners actually work
I used to use the PURA D'OR Hair Loss Prevention Therapy Premium Organic Argan Oil Shampoo (blue label) and then, for some reason, I swithed to some other well-known, reputable hair care brand. I noticed that I was experiencing a ton of hair fallout and realized it might be due to this other well-known hair care brand. So I decided to try this PURA D'OR Anti-Thinning Biotin Shampoo and Conditioner Natural Earthy Scent (gold label). Why or WHY did did I ever stop using Pura D'or shampoos and conditioners?!? They actually WORK. As soon as I switched over to Pura D'Or, IMMEDIATELY I experienced and noticed way LESS hair loss and fallout whenever washing my hair or brushing and blowdrying my hair. And immediately, my hair felt and looked thicker. Also almost immediately - it legit felt like it was overnight but it probably happened over the course of 2-4 weeks - a ton of little baby hairs and new hair growth started to sprout all over my head, near my hairline and temples, on top of my head, etc. It's kinda unsightly but it's so worth it to know that my hair is actually growing back and my hair volume and health are being restored. I currently use this Pura D'Or Anti-Thinning Biotin Shampoo + Conditioner and I rotate between this set and the PURA D'OR Apple Cider Vinegar Thin2Thick Shampoo (red/pink labels). I'm so thankful my hair is being restored. That said, my only complaint is - although this gold label shampoo is allegedly "color safe," I don't think it is. I am pretty darn sure the Apple Cider Vinegar shampoo is NOT color-safe because it's a clarifying shampoo. But, I don't think ths gold label shampoo is color safe, either. I dye my hair (no bleach, just color + toner) every few months and I noticed that the color has been totally stripped since I started using Pura D'or. Oh well. It's a price worth paying for reducing hair loss and hair thinning. In terms of scent, I do enjoy the scent of this gold label shampoo and conditioner. It is, indeed, "earthy" but it's not at all offensive. Kind of smells woods-y and green. The conditioner texture is interesting - it's not watery but it's not as thick as most other conditioners. Yet, it definitely does moisturizer and soften my hair. (That said, I do have to combine with and layer the PURA D'OR 16 Oz Renewal Argan Oil Conditioner in order to get better detangling benefits since I have very long hair, it reaches to my waist.) Overall, highly recommend Pura D'Or. It's not gimmicky. It actually works.
K**Y
excellent conditioner for dry, frizzy, or damaged hair!
This conditioner is fantastic! Not only does it leave your hair soft and silky, but it smells terrific. I would highly recommend this for anyone who has dry, frizzy, or curly hair. Takes all of the flyaways away and makes your hair shine more and more with each shampoo and conditioner. I leave mine on for 15 minutes because my hair was so damaged and I can’t believe how much this product has helped repair my hair and I would say we are on the right track with this conditioner! ! excellent product highly recommend
K**A
Consider your hair type, straight hair has better results than curly.
So to outline this review pretty briefly, I'm gonna to give a brief explanation of my hair type and my gender (male if my name didn't make it known). I have very curly hair, not coils but tight curls. I bought this as a sort of attempt to help with my hairs moisture and shine, but also hoped for it to help with my dandruff, which seems to never go away without a specific shampoo. The pluses were that for my girlfriend, it seemed to work wonders, she has very thick and straight hair, it introduced a vibrant shine to her hair and made it feel silky, whilst some don't like the scent, she liked it and so do I. Though I think it's also important to note her hair has always been very healthy and most products can give decent results for her hair. For me, all I got was shine, my routine was simple as well, I double shampoo once a week, as in, I shampoo during a wash twice, then I apply conditioner letting it sit for roughly ten or twenty minutes depending on my rush. The issue comes with how my hair is dry even after, even though I did notice better shine and at first softness, but since the first time washing, the hair isn't as soft but rather rough a bit? I condition every other day as to not over wash my hair as well so. The things I've noticed is that this does NOT help with dryness, it hasn’t really improved my hair, it hasn’t improved my curls either, so definitely not for curly hair. It didn’t really help my scalp either, as my dandruff was all the same, however, with neurogen or whatever it is called, my dandruff is immediately erased for the week, so there’s that. Overall, the TLDR, plus for straight hair, soft, shiny, silky, smooth, scalp seems OK but not grand for my girlfriend with straight hair. Minus for curly hair, dry, shiny though, but scalp hates it, and hair isn’t soft. Take everything with a grain of salt though, my hair has always hated being beautifully curly and I’m still looking for a perfect product for it, also note I’ve only been using this since 12/20 or so, not a long baseline to reference.
A**A
Noticeable Improvement in Hair Strength and Volume — A Truly Thoughtful Formula
I’ve tried my fair share of “anti-thinning” shampoos, and most either dry out my hair or weigh it down with heavy oils. The PURA D’OR Anti-Thinning Biotin Shampoo & Deep Moisturizing Conditioner (Original Gold Label) surprised me in the best way — it actually delivers on its promises without the usual trade-offs. From the first wash, I noticed a difference in how clean yet nourished my hair felt. The shampoo lathers well for a plant-based formula and has a refreshing herbal scent — not overpowering, just clean and natural. The conditioner is rich and creamy but rinses out easily, leaving my hair soft and manageable rather than greasy. After about 3 weeks of use, I’ve noticed less hair breakage in my brush and more volume at the roots. My scalp feels balanced, not tight or oily, and the ends of my hair look smoother. It’s a nice balance of gentle cleansing and deep nourishment — exactly what thinning or fragile hair needs. The ingredient list is another standout: biotin, argan oil, nettle extract, saw palmetto, and other plant-based components. I appreciate that it’s free from harsh sulfates and parabens, especially since I have a sensitive scalp. Overall, this duo feels premium and effective — perfect for anyone who wants a cleaner haircare option that actually supports growth and thickness over time. ✅ Pros Noticeable improvement in hair strength and fullness after a few weeks Gentle, sulfate-free formula safe for daily use Pleasant, natural scent that isn’t overwhelming Leaves hair soft, manageable, and shiny Great for sensitive scalps Pump bottles are convenient and mess-free ⚠️ Cons May take a few weeks to see visible results Slightly higher price point than drugstore brands The herbal scent might not appeal to everyone
S**Y
My Hair! Had to cut 1/2 my hair off my log hair , Product damaged it!
Everything! Customers be aware that this CAN happen to you too! After using the Shampoo, letting it sit 2min. each then rinse, followed with the Conditioner doing the same thing. I rinsed after each use before Shampoo then Conditioner! I noticed a big clump of hair at the very tip of my long hair before putting a towel on my head to dry and dry it. It came out with no problem!! That made me very nervous indeed. After taking the towel off my hair midway down my HAIR had Matted Up” in large clumps of hair! There was NO WAY THAT MY WIDE TOOTH PROFESSIONAL COMB could not go through my HAIR PERIOD! MANY STRANDS or my HAIR seriously tied together as if they enter locked each strand and bunched up, matted in large areas of my hair! My long hair in the back of my head 1/2 way down was heavy and pulled at my scalp causing it to hurt . I was starting to PANIC big time! I called my Beautician at a Hair Salon & described how I had bought this Shampoo & Conditioner together a couple of days prior to this Post through Amazon. I described to her how my hair immediately matted up & felt very strange. I needed her Professional Help & Advice immediately!!! Most of the “ Comments on Amazon seemed very encouraging & positive! I now question why other Negative Comments like mine were NOT also posted. I can’t be the only Customer that this has happened to! I’m hoping that MY COMMENT does get posted . I spent 4 hours sitting at the Hair Salon today hoping & praying that some of my hair damage could be repaired and also not walk out with possible areas of on my head bald or very, very thin and areas of my hair gone! My hair dresser had to cut out so much MATTED HAIR in “ Clumps” . Zoom in on the 2 pictures of my hair. It was thick & long!!!! Not now!!!! After paying HUNDREDS $$$$ today for a very short haircut, 2 long stay in Hair Conditioner applied , products applied for the damage then being told that I would have to continue to apply hair products to get my hair back to a healthy state again! My fear & emotional experience today along with the fear of possibility loosing more hair due to hair damage done with this product is overwhelming 😔. I actually bought this product because of the good comments AND the Description of both the Shampoo& Conditioner “ Aloe Vera Based Formula “ Made with Natural Preservatives, Provides Superior -Hydration. My Hair Dresser told me today to NEVER USE this type of Product EVER AGAIN! THAT IT IS BAD , HORRIBLE & other Descriptive WORDS ! She stated that my hair had the texture of “ Sand Paper”!!!!! Please don’t put your TRUST in ALL OF THE POSITIVE COMMENT’S that you read on any PRODUCT ! I DID and look what happened to my HAIR ! The SAME CAN HAPPEN TO YOU TOO! I look forward to HEARING FROM AMAZON HEADQUARTERS / SELLER OF THIS PRODUCT AFTER THIS POST . THIS ISSUE NEEDS TO BE DISCUSSED & AMAZON CUSTOMERS DESERVE TO NOT EXPERIENCE WHAT I DID WITH USING THIS PRODUCT . Shirley
Trustpilot
2 weeks ago
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