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L**E
A game changer!
The author does not say anything revolutionary. All branding experts say the same thing. Nevertheless, the book helped me to transform my blog posts. I studied graphic design at The University of Arts, London College of Communications, but I completely forgot 101 of design when it came to writing my posts. I never thought about turning my posts personality to match my brands message. I only focused on the identity of my logo, and website. And didn't think about a cohesive brand identity. Anyway, adding personality to my post is a game changer. The funny thing is before reading this book I didn't think I needed to change anything, bar the editing, but boy was I wrong!
B**N
Worth reading
Some good ideas here for generating and creating blog content and I'll be putting them into action. I'll need to tweak a little as my blog is more personal and less business than perhaps Kothand's target audience but I really enjoyed it. Looking forward to working through the bonus downloads too!
M**Y
Great for small business owners and those starting in marketing!
Not only lots of content ideas but tools and methods for actually doing it too! Even as an experienced marketing manager there were reminders and ideas for me to explore.
I**E
Awesome! Created 2 years content lol
Wow. Just half way through the book and I already have 2 years worth of blog and social media content. My niche is so different and "serious", often not fun so usually hard to generate content but I'm so amazed at Meera's way of content generation. Very different from the usual out there. Doubt not, get this book and get rid of those downloads you got off blogs giving you 105 topic ideas that you just cannot use or rephrase - never works. Well done Meera. All you do is exceptional. I have completed 2 of her courses and the blog startup - all exceptional! Well done!
M**R
Well worth reading
This is a short book but packed with ideas for the small business and how to get noticed.I loved the way that not only where there tips for how to achieve getting your message out there but this was made easier by Meera providing some ‘worked examples’, which really helped.There was a wealth of tips and links to apps, websites, etc., to make the whole process easier.Having read the book through once, I will now be going back through again to put the suggestions into practise.
G**A
Worth it
I decided on this book because of the reviews.Surprised how good this is to structure my thoughts around blog posts. Would recommend
A**J
Covers the basics
I was hoping for a little more value from this book. It covers the basics of blogging, but didn't teach me anything new. I will, however, take the time to go through the bonus resources in detail and create my content plan.I would have liked to have seen more content examples, templates etc. to demonstrate article formats that work well.I think my takeaway from this book is: I need to take the time to plan my posts better and track their progress via analytics.
A**J
Must read for any blogger and soloprenuer!
Meera's book if full of very clear, concise and actionable advice. I have been reading about blogging for months (years even) and this is the first resource I found that lays out content strategy methods and techniques in very simple and practical way. Each chapter gives you ideas to implement on your blog/website. There are plenty of insightful questions asked that really get you thinking about your strategy and long-term outlook for your website. The book comes with additional templates which you can download and fill in. Brilliant and a must read for anyone who is seriously thinking about producing great content.
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