Description
❄️ Freeze your look in flawless icy white—because fading is so last season!
- 100 GRAY COVERAGE - Cover every strand with rich, even color that lasts through every season.
- EFFORTLESS APPLICATION - Smooth crème consistency glides on easily for professional results at home.
- FADE RESISTANT FORMULA - Keep your icy tone vibrant and fresh longer—no more dull, washed-out hair.
- FLAWLESS ICY WHITE FINISH - Achieve salon-grade, cool-toned perfection that banishes brassiness instantly.
- VEGAN CRUELTY FREE CONFIDENCE - Feel good about your look with a formula that’s kind to animals and the planet.
ionPermanent Brights Creme Toner in Icy White delivers a vegan, cruelty-free, and PPD-free formula that provides 100% gray coverage with a long-lasting, fade-resistant icy tone. Its crème consistency ensures easy application while effectively neutralizing unwanted brassiness on pre-lightened or highlighted hair.