Focus: The ASML way - Inside the power struggle over the most complex machine on earth Paperback – June 12, 2024

The author, Marc Hijink, was able to gain unique access into ASML which is very evident in the storytelling and the anecdotes shared.Marc Hijink’s "Focus: The ASML way" provides a compelling narrative of ASML, a company that has become a titan in the world of semiconductor manufacturing by mastering the art of photolithography. The storytelling in this book is both detailed and engaging, offering readers a rich blend of technical insights and historical context that traces the company’s evolution from obscurity to a global monopoly in an industry that underpins modern technology.Hijink does an excellent job of capturing the essence of ASML's journey from the quiet Dutch town of Veldhoven of no particular importance, this offshoot of Philips Electronics that was really paid no attention to by Philips became THE most important company in the semiconductor world.The author spotlights the dynamic duo of Peter Wennink and Martin van den Brink. Their combined leadership style, characterized by Dutch bluntness and an unyielding commitment to innovation, is vividly portrayed. Van den Brink, in particular, is depicted as a brilliant technologist whose visionary approach, despite interpersonal challenges, propelled ASML to new heights. Wennink is the “people person” and non-engineer of the duo who frequently comes in to the aftermath of van den Brink’s style both internally and with vendors and customers. This focus on key personalities adds a human dimension to the corporate saga, making the narrative both relatable and inspiring.(Pictured above: Martin van den Brink on the left and Peter Wennink on the right)However, while the book delves into the strategic gambles, including bold acquisitions and mergers that defined ASML's path, I found myself wanting more emphasis on the technical difficulties and engineering challenges the company faced. The complexities of developing photolithography machines, especially the EUV (Extreme Ultraviolet) systems, are monumental, and a deeper dive into these aspects would have enriched the narrative further. The sheer scale of these machines, requiring seven jumbo jets for transport, and the willingness of clients to invest in untested prototypes for the promise of cutting-edge technology, underscores the high-stakes environment ASML operates within. The units may be large, but they are extremely fragile. The separated parts of the machine need specifically designed metal incubators to keep the sensitive equipment at exactly the right temperature during its travels.The geopolitical context, particularly ASML’s navigation through the choppy waters of international export restrictions and its relationships with key markets like China and Taiwan, is well-explored. Hijink effectively illustrates how ASML has managed to balance these political dynamics both at home and internationally while maintaining its technological edge.The book also sheds light on the fascinating business model where customers prefer receiving imperfect machines for immediate use, betting on their lucrative potential and the company's ability to service and perfect them post-installation.In summary, "Focus: The ASML way" is a testament to a Dutch success story, detailing how ASML's relentless innovation and risk-taking have made it indispensable in the tech world, despite its low profile. The book's strength lies in its storytelling and the detailed look at the company's leadership and strategic decisions. However, for those intrigued by the technical marvels of semiconductor manufacturing, there's a slight yearning for more depth in the technical challenges. Nevertheless, Hijink’s work is a valuable addition to the literature on technology and business, highlighting the intricate dance of technology, commerce, and geopolitics.

This book gave a very captivating account of the development of ASML and lithography in the chip industry. A great place for an interested layman to start reading and learning about this topic.I strongly recommend for those interested to give it a stab.

Focus the ASML Way offers a sharp and inspiring look into how a little-known Dutch company became a global tech powerhouse by doing one thing better than anyone else: focusing relentlessly. The book walks readers through ASML’s disciplined approach to innovation, long-term partnerships, and singular commitment to extreme ultraviolet (EUV) lithography, showing how clarity of vision and sustained investment in core competencies can lead to market dominance.More than a business case, it’s a masterclass in strategic patience, customer co-development, and the courage to stay the course—ideal for leaders navigating complex, high-stakes industries.

A really interest inside story of perhaps one of the worlds most famous semiconductor processing machine companies. A fascinating story of its beginning and development, both from the management and technical side.

The ASML ultraviolet light semiconductor manufacturing machines are what allows over 200 billion transistors to be printed on one chip and this is rarely noted. Instead we hear about AI-focused chip designers and manufacturing companies both of which rely solely on ASML. This book begins the journey of understanding the deep competitive moat ASML has built and I highly recommend it.For further context I would recommend the book Chip Wars. The fact is that geopolitics is a factor in the semiconductor industry. It helps that ASML is not an American company and not even in the S&P500 stock market index. The Dutch imagined, built and ruthlessly improved the market position of this business because it required great leadership, engineering and time. The book helps one see how ASML and close supplier Zeiss are well positioned to sustain the lead they enjoy possibly for decades.This book also helps one appreciate how fragile semiconductor supply is due to the fact ASML only has three major customers and how hard it is for those companies to get good yield from the machines. Taiwan Semiconductor in particular was an early ally of ASML and the cooperation between the two companies has been self fulfilling for both. It is easy to see how fast this could change if China took over Taiwan and so one may come away from this book believing ASML has actually made the world a safer place.AI would not be moving at the pace it is today without ASML and Focus - The ASML Way begins the process of understanding the company’s competitive strength.

This book is an interesting read on the rise of ASML and the associated growth of Veldhoven. It reminded me of my native Detroit, with the rise of the Big Three, an associated manufacturing and parts supplier base that was unparalleled, and the related growth of the city itself. Detroit peaked at ~1.8 million people in 1950, then the industry and city went into decline. ASML was able to dethrone Nikon and Canon, among others. Will someone come along and do the same to them?I also think the book underscores how strong, successful, personalities leave their fingerprints on organizations. While all large organizations do succession planning, it will be interesting to see what happens after Wennink and Van den Brink retire.Lastly, the impact of American sanctions continues to unroll in a kind of slow-motion train wreck for ASML (and others). As an electrical engineer, I was almost tempted to research the various technical rationales associated with the sanctions and trade restrictions. With the rise of machine leaning and A.I., the chip wars will certainly continue.