White Gel Food Coloring – 4.5 oz Professional Grade Concentrated Food Dye, Gel Based Coloring for Icing, Baking, Cake Decorating & Cookies

Greatest product. Absolutely true to it’s purpose and colors are beautiful.

It finally was nice to have enough black to finish an all black iced cake. No digging the last little bit out of a little plastic cup. Very condensed, therefore it worked well without using the whole bottle. I will order again

Very black! Not super concentrated but that's okay. It's hard to get a black butter. I have to sue quote a bit but it gets black very fast.

I bought for a recipe for black macaroni and cheese and it worked really well. I put it in the water and the pasta came out the perfect shade. It doesn’t have a nasty taste like some food colors do and while it did stain my tongue, it didn’t last for very long which is good. Would definitely buy again if I need it.

I bought the brown color to mimic the look of chocolate in royal icing. This color is NOT IT. It is literally maroon. Pinkish/reddish/purplish. I started out with just a little bit and it was pink. Added more and it was maroon. Added even more and it was purplish. DEFINITELY not brown at all. Assuming I just got a bad bottle because the reviews are great. DEFINITLY not the brown!

It's a good paint. I baked bread and it gave a good color. I'm satisfied. I'll buy it again next time.

Super strong. A little goes a long way!

Very white! Just what I needed for my royal icing colors to really pop!