







✨ Unlock your glow-up with science-backed clarity!
ANAI RUI 10% Tranexamic Acid Serum is a dermatologist-inspired formula combining high-strength Tranexamic Acid with Niacinamide, Kojic Acid, Arbutin, and Ceramide. Designed to even skin tone, reduce hyperpigmentation, and strengthen the skin’s moisture barrier, this lightweight, fragrance-free serum suits all skin types and delivers visible brightening results with consistent use over 4-8 weeks.
















| ASIN | B0DHCDX66G |
| Best Sellers Rank | #44,361 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #926 in Facial Serums |
| Customer Reviews | 4.3 4.3 out of 5 stars (207) |
| Manufacturer | ANAIRUI |
| Product Dimensions | 1.18 x 1.18 x 3.15 inches; 3.88 ounces |
P**A
Affordable Brightening Serum That Keeps My Glow Consistent
ANAI RUI is one of those Korean skincare brands I love and this 10% tranexamic acid serum has earned a spot in my regular rotation. I use it when I want to keep that glass-skin glow going while also staying on top of stubborn hyperpigmentation. With the combo of tranexamic acid, niacinamide, kojic acid, arbutin, and ceramides, it feels like a well-rounded formula that supports both brightness and a healthy-looking skin barrier. It has been very effective in improving hyperpigmentation not only on my face but also on the other parts of my body. The texture is light, spreads easily, and layers well under moisturizer and sunscreen. It isn’t sticky, greasy, or heavy, which matters to me because I’m consistent only when a product feels comfortable. Over time, my skin looks more radiant and even, and my dark spots stay more controlled. Price-wise, this is the kind of affordable product that performs like a much more expensive option. If you’re building a brightening routine without blowing your budget, this one is worth trying.
S**K
Glides on easily, effective, great value.
Product has a high percentage of Tranexamic Acid as well as other good ingredients known for lightening brown spots. The serum is not runny or sticky. It applies easy to my face and soaks into skin. The Ceramide has improved hydration and I've noticed a slight reduction in brown spots after using about a month. This is a great value and I'll buy again.
A**R
Made in China
ChatGPT said it is made in China with Swiss technology. I can't tell it makes my melasma lighter.
P**Y
Effective slow process
This helps a lot. I have been struggling with melasma for 10+years. This is so far the best product I have found. I have been using it daily under my moisturizer for over 6mo now. The spots are not completely gone, but they have lighten up very considerably. I will continue to use this serum hoping that my spots will be mostly gone in the upcoming few months. I do recommend wearing a hat and apply sunscreen as directed even on cloudy days.
F**K
Perfection
Soooo good! They have amazing products! I like this one for hyperpigmentation .
A**R
Not effective
Didn’t really do anything for me.
S**R
Really impressed with this serum!
I’ve been using the ANAI RUI 10% Tranexamic Acid Serum for a few weeks now, and I’m honestly loving it. I had a few dark spots and uneven areas on my cheeks, and they’ve definitely started to fade. My skin looks brighter, smoother, and more even overall. The texture is great — light, absorbs fast, and doesn’t leave any sticky residue. I have sensitive skin and was a little nervous to try something new, but this hasn’t caused any irritation or breakouts. It layers perfectly under my moisturizer and makeup. For the price, this serum is such a great find. My skin feels softer and looks healthier, and I can actually see a difference. I’ll definitely be reordering! ---
J**O
Works!!
This really works to fade out sun spots. I’m applying daily and in under a week, you can see it working.
M**R
I have been using it for the last 5 weeks for melasma but no difference noticed.
Trustpilot
3 days ago
2 weeks ago