







✨ Glow Up Your Routine with Science-Backed Brightening! ✨
ANAI RUI 10% Tranexamic Acid Serum is a dermatologist-inspired, lightweight formula combining Tranexamic Acid, Niacinamide, Kojic Acid, Arbutin, and Ceramide to target uneven skin tone, hyperpigmentation, and dryness. Suitable for all skin types, this fragrance-free, vegan serum delivers visible brightening and hydration with consistent use over 4-8 weeks.














| ASIN | B0DHCDX66G |
| Active Ingredients | Niacinamide, glycolic_acid |
| Best Sellers Rank | #43,875 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #943 in Facial Serums |
| Brand | ANAI RUI |
| Brand Name | ANAI RUI |
| Customer Reviews | 4.3 out of 5 stars 200 Reviews |
| Item Form | Drop |
| Item Weight | 110 Grams |
| Manufacturer | ANAIRUI |
| Number of Items | 1 |
| Skin Type | Combination, Dry, Normal, Oily |
| Target Use Body Part | Face |
| Unit Count | 1.05 Fluid Ounces |
| Use for | Face |
P**A
Affordable Brightening Serum That Keeps My Glow Consistent
ANAI RUI is one of those Korean skincare brands I love and this 10% tranexamic acid serum has earned a spot in my regular rotation. I use it when I want to keep that glass-skin glow going while also staying on top of stubborn hyperpigmentation. With the combo of tranexamic acid, niacinamide, kojic acid, arbutin, and ceramides, it feels like a well-rounded formula that supports both brightness and a healthy-looking skin barrier. It has been very effective in improving hyperpigmentation not only on my face but also on the other parts of my body. The texture is light, spreads easily, and layers well under moisturizer and sunscreen. It isn’t sticky, greasy, or heavy, which matters to me because I’m consistent only when a product feels comfortable. Over time, my skin looks more radiant and even, and my dark spots stay more controlled. Price-wise, this is the kind of affordable product that performs like a much more expensive option. If you’re building a brightening routine without blowing your budget, this one is worth trying.
S**K
Glides on easily, effective, great value.
Product has a high percentage of Tranexamic Acid as well as other good ingredients known for lightening brown spots. The serum is not runny or sticky. It applies easy to my face and soaks into skin. The Ceramide has improved hydration and I've noticed a slight reduction in brown spots after using about a month. This is a great value and I'll buy again.
A**R
Made in China
ChatGPT said it is made in China with Swiss technology. I can't tell it makes my melasma lighter.
P**Y
Effective slow process
This helps a lot. I have been struggling with melasma for 10+years. This is so far the best product I have found. I have been using it daily under my moisturizer for over 6mo now. The spots are not completely gone, but they have lighten up very considerably. I will continue to use this serum hoping that my spots will be mostly gone in the upcoming few months. I do recommend wearing a hat and apply sunscreen as directed even on cloudy days.
S**R
Really impressed with this serum!
I’ve been using the ANAI RUI 10% Tranexamic Acid Serum for a few weeks now, and I’m honestly loving it. I had a few dark spots and uneven areas on my cheeks, and they’ve definitely started to fade. My skin looks brighter, smoother, and more even overall. The texture is great — light, absorbs fast, and doesn’t leave any sticky residue. I have sensitive skin and was a little nervous to try something new, but this hasn’t caused any irritation or breakouts. It layers perfectly under my moisturizer and makeup. For the price, this serum is such a great find. My skin feels softer and looks healthier, and I can actually see a difference. I’ll definitely be reordering! ---
A**R
Not effective
Didn’t really do anything for me.
S**0
Amazing under acne patch
4 week Update: I bought Medicube 15% Niacinimide 5% Tranexamic acid and compared it to this. The brightening results are significantly underwhelming by comparison. I will say that prescription 4% hydroquinone is more effective unless you can’t use it (ie pregnancy). I don’t like the texture on this by comparison to the Medicube, which soaks in immediately. However, this is far more potent in removing pigmentation. I wish I bought more on prime day. 2 week Update: With daily application the stubborn is faded 5-10% per week (acne scars are almost completely gone). I wish I took a side by side photo but it is highly effective against sun spots if you apply it 2x a day with a silicone patch over it. I also use ordinary’s peel to speed up the exfoliation process as tranexamic acid is a much slower process than traditional Rx tretinoin + 4% hydroquinone (which also requires dedication). You really have to be diligent about this product by applying it on a schedule or IPO pico which is painful and expensive. For reference, I use a reusable eye patch that covers the sun spot on my left cheek from driving. I also added high grade vitamin C to expedite potency plus Derma stamp. It has lightened considerably. Original Review: I was initially skeptical about the 10% tranexamic acid concentration, especially since I don’t usually buy skincare products from Amazon and tend to be wary of most brands. However, this formula caught my eye because the ingredients—specifically tranexamic acid combined with niacinamide—seemed thoughtfully paired and potentially effective. To boost its impact, I also layered my own vitamin C serum on top. At the time, I was dealing with a bad breakout of hormonal acne that had left behind noticeable discoloration just days before I started using this. I applied the product directly to the affected area and then covered it with a spot patch overnight. By the next morning, I noticed that the discoloration had faded by about 20%—a noticeable difference. I also tested it on areas of sun damage, and while it still worked, the results were slower. Based on my experience, using a patch really speeds up the process. Without it, I suspect it would take several weeks to see similar results. Overall, this product seems to fade acne marks more quickly than sun spots, which aligns with how most skincare tends to perform. For context, I’ve previously used prescription treatments like 4% hydroquinone and 0.1% tretinoin at night. Compared to those, this product—with the patch—actually seems more effective for discoloration.
M**N
Good product
Feels nice on skin.
Trustpilot
3 weeks ago
3 days ago