No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

Only took me a couple of days to finish it. It was an easy read and was highly insightful. After reading this book, you really start to notice direct marketing when you see it.

Dan has a way with words which some people may not take to but it is all solid advice based on real world experience. I have found this book to give me a new drive in my business. Worth the money many times over.

A great insight into a marketing geniuses mind, I thought I knew a lot about direct marketing until I read this book. This book will change the future of my business for sure

Tells it as it is !!

If you have read dans other books then do not get this it is filled with nothing but sales crap to his other books

Excellent book - as you would expect from Dan Kennedy.

Having read the hype about Dan Kennedy I was looking forward to some brilliant insights to direct marketing and the copywriting that sits behind it. Unfortunately this book is more about the benefits of direct marketing, than how to do it. I feel like I was promised a Haynes Manual to help fix my car, but instead got a brochure on how great other people's cars are.The bulk of the book is a series of case-studies where Dan's mates describe in very general language what they did, and how rich it made them, and how you can buy their course or newsletter or whatever. For example, the section titled "Systems for Every Marketer" consists of one chapter which tells us to 1) use technology, 2) consider a sale as part of a relationship, not the end-game, and 3)work smarter not harder. No mention of how to do these things (e.g. how to use the power of autoresponders, or webpage mouse tracking software) but coincidentally the author runs a company called "Automated Marketing Systems" which can do it all for you. All the chapters are in a similar vein.The enclosed audio CD is a badly recorded series of excerpts from a seminar, again mostly hot air and upsells.I guess if you are genuinely unaware of the difference between direct marketing and brand/vanity advertising then perhaps this book would be an eye-opener. And perhaps it would prick your curiosity to look for more useful books on how to do it.But if you have already read a few good books on DM and copywriting then don't bother.

Some good advice, but rather dated in parts. More to do with pre-internet marketing days. Some internet stuff tagged in, butthe whole book needs to be thoroughly updated.

The Brain Audit: Why Customers Buy (And Why They Don't)

Excellent read for anyone looking to get some good knowledge about direct marketing. Would highly recommend this book to others

I don't need 20 words to say that all of Dan kennedys books are amazing.Every page packed full of top quality business transforming material

Stop thinking about it and just buy it! This book is real food for your brain and full of insights that you need to know if you are in business. This book cost me c.

Swimming with Piranha Makes You Hungry