Liquid Eyeliner, Waterproof, Fade-Proof Eye Makeup, Easy-to-Apply Liner Brush, 221 Black, 0.1 Oz

Been wearing this for years, a good eyeliner to have, I apply it on my upper lid(wing). It's not waterproof, so it comes off easily when removing it. But stays on all day otherwise. Very easy to use, the applicator is pointed, for easy lines.

It used to be called "Amazing i-Liner". I've tried other eyeliners over the years in a genuine effort to move on from this product, but they don't seem to do it for me like this does. I do believe the formula has changed, as it does take reapplication of the eyeliner to get an opaque look. While it's labeled hypoallergenic and no doubt it is, I notice fresh bottles tend to sting but leave no irritation on the skin. The applicator tip also is pretty stiff at first but once you break it in — it does work beautifully.Here's why I've kept buying this eyeliner for over 20 years:1. A true matte finish.I've purchased "matte" eyeliners that have end up having a semi-gloss finish, or a weird sticky flakey texture. My theory is because these products attempt to waterproof the formula which sacrifice that flat matte finish. While unfortunately this Almay eyeliner isn't waterproof and therefore not smudgeproof — there's nothing a little finishing spray or eyeshadow primer can't do. I've used both with great results during swimming and gym workouts. In my opinion, I love the true matte black and don't mind it doesn't have those other properties built into to it.2. A fantastic felt tip applicator.Something about the shape, material, length, and absorbency of this applicator works perfectly for my hooded eyelids. There are $20+ high-end eyeliners that just don't get right what this $7 drugstore eyeliner can do. Some felt tips are too long and therefore hard to control, some are a thin brush which doesn't hold as much product in one swipe. If you want to avoid breaking in the felt tip and the roughness that comes at first, I recommend just squeezing the felt tip between your fingers and gently bend it around to soften it a bit more.3. A long-lasting amount of product.You'd be surprised how long that little "ink well" of eyeliner can last you! Usually the felt tip applicator is the first to go (after a long while of usage) before you actually run out of product. I like that Almay has kept this element of their eyeliner consistent over the years.Those are my 2 cents. Definitely will continue to buy this for years to come. :)

Not a good eyeliner. Does not glide on evenly. Does not dry quick enough. Will drip into your eyes upon application and burn really bad. Not water proof at all. So they need to remove that from their advertisement. When it gets on your skin it’s so hard to clean. It smudges if you try to clean it up with a q-tip. The brush is not very good. Does not draw a nice even line. The product size is kinda bulky. I wouldn’t want to carry it around. Sorry but the product itself is not good.

This is my favorite, hypoallergenic and waterproof!

This liquid eyeliner has been the only one I have used for at least 15 years. The black color is the blackest of black, the finish is pure matte, and as long as you apply it properly, it goes on smooth and NEVER flakes. It is the ONLY liner that holds up to my oily eyelids (I don't always like to use primer). The felt tip gives the ultimate level of control and precision, whether I want thick or thin lines, and the "inkwell" container always worked well for me. I use this liner everyday and can get a good 4-5 months use from it. It's the best liquid liner at such a great price.Although, I love this liner to death, the bottle and applicator aren't as weighty in the hand now and have a somewhat cheaper feel. Maybe they're trying to decrease the amount of plastic in their packaging so I guess that's OK. Now, about the formula, their liner used to last a whole day PLUS all night of wear up until the next day. Since maybe about 4 or 5 years ago it seems to last all day and only a small part of the night, then it needs a bit of fixing and refreshing. This liner still beats any other liquid liner out there except for maybe its own past formula. I don't know if they really did change it, but it just seems that way to me.All that aside, the ONLY reason I am giving 3 stars and not 5 is because I recently purchased the liner and without even opening it yet, saw a clear brownish liquid leaking from the bottle. I requested a replacement (Amazon said I didn't have to send the original one back) and what I received had the EXACT SAME PROBLEM. I know they didn't just send the same one back to me because I still have the original one I purchased. After receiving that second one, I opened the first one to see if the brown stuff was really coming from the bottle. The bottle contained the black liquid liner so I still don't know what that brown sticky liquid is and where it came from. I really hope this isn't a problem with Almay's liquid eyeliner now, because I don't want to put it anywhere near my eyes after seeing that brown stuff and not knowing what it is.

I would say that application is quite easy for the most part. The tip of the applicator could be improved but I found it works well enough. I liked the darkness and how easy the formula applied and held up. I tend to prefer more heavy and dramatic makeup (meaning I can go through a bottle of liner in as little as a couple weeks and at most two months) and I was very pleased that I used this bottle for well over a month before I noticed the bottle was low. This liner is was also relatively very easy to remove at the end of the day and I appreciate that it doesn't gunk up like some eyeliners do when you attempt to use micellar water. The only downside is I suddenly because VERY allergic and anytime this comes in contact with my face it swells and my eyes begin to water and burn. I do not know why I suddenly became allergic, because I used the product for almost a month before this happened. I've also only had allergic reactions to makeup only once prior, years ago, so I was a little confused. Overall, I think this is a nice and cheap alternative and I enjoyed trying it, I just don't know why I am now allergic.