

Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
| ASIN | 1337282650 |
| Best Sellers Rank | #1,219,828 in Books ( See Top 100 in Books ) #172 in Global Marketing (Books) #469 in Direct Marketing (Books) #930 in Advertising (Books) |
| Customer Reviews | 4.3 4.3 out of 5 stars (107) |
| Dimensions | 8.25 x 0.75 x 10.5 inches |
| Edition | 10th |
| ISBN-10 | 9781337282659 |
| ISBN-13 | 978-1337282659 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print length | 635 pages |
| Publication date | August 7, 2017 |
| Publisher | Cengage Learning |
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