Gold Label Professional Brazilian Keratin Hair Treatment Blowout Super Strong Formula Specifically Designed for Coarse, Curly, Black, African, Dominican, and Brazilian Hair Types 240ml

Left hair straight and shiny, however I would not use again, as awful overpowering smell causing a lot of discomfort. Even when done with my doors open. Would prefer to use the wella choco in future

After more than four years of professional use on bleached, coloured, and virgin hair alike this keratin treatment has never failed to impress. The results are consistently smooth, glossy, and natural-looking, without any heaviness or damage. Even after over a decade of experience in hair care, it remains one of the most reliable products I have used. Elegant, effective, and utterly dependable it is, quite simply, keratin at its finest.

Have had various products namely brands of Brazilian blow dry, tried this one for first time, does the trick, hair a lot smoother and doesn’t frizz as much, downside is the smell is slightly stronger than I have used before. For me it is about how long the product keeps working, although you really should buy shampoo and conditioner to help maintain and I have not done this yet. Would buy again

First time i bought this about 12 weeks ago it was the smaller one (120ml) and it worked great and instructions said to was out 3 hrs to overnight loved the product hence buying again the next time i bought the larger one cause the small one was not enough the last time, this time around i noticed the carton was different it didn’t come with gloves and until after i started using the product i realised its not rinse after 3 days!!! there was no notice that this product was different or had a different formula! worst of all it made my scalp sting so bad, now i have to decide between waiting £50 and hours of my time or having very painful scalp for 3 days! if the 120 ml was different it should have been clearly stated

Honestly the products great it of course is smokey but why wouldn't it be if you're essentially blow drying and straightening conditioner into your hair?! I wore a face mask and was fine! i'm nigerian, indian and english and my hair feels like silk when it's usually curtly / frizzy!

The product does a decent job taming frizz, but it’s not 100% effective. My hair was smoother for a while, but I noticed the results didn’t last as long as I hoped, I had to redo the treatment sooner than expected. Also, the fumes during application were overpowering, even with ventilation. It works, but it’s not perfect.

The result in my hair was perfect! straight, soft, shiny, everything that I was looking for. The process was unmistakable and I took all the measurements to be careful because of the fumes.

It’s really good I only straighten my hair after washing not every day now