How to Sell Anything to Anybody Paperback – 7 Feb. 2006

Anyone in sales and marketing knows the mantra “The Fortune is in the follow up”. Joe’s book is the ultimate guide to follow up and referral marketing. The book was written well before email/internet marketing was a thing, so don’t expect anything on that side. It doesn’t matter because what you NEED is the principle of how to follow up when to follow up etc. that is all covered in the book and you can then implement using whatever tech you want.He holds the Guinness world record for sales. So if you are in sales and you don’t have this book, well, I don’t know what to tell you.

Fantastic book - very easy to read. Anyone involved in business must take a look - valuable insights on how to keep the prospects coming! Highly recommended.

Got some good advice from it about understanding the customer and how to treat them. Only 4 stars because it's a little bit dated, pre internet.

Another great book by the master. here Joe Girard tells his story of how he got into sales and how he developed his winning system. He then shares his secret sauce. The book is a bit outdated because it Joe's career took place before the age of cell phones and social media, howvere the principles work today too.

Joe Girard is officially known as the Worlds Greatest Salesmen and his record still stands today over 50 years when he achieved it. Read his fascinating story from Rag to Riches and learn the good old fashioned techniques that made him a sales superstar!!! He is in the Guineas Book of Records!! Buy it and apply it!!

I like the way he writes, it's simple and meaningful. I learnt lots of things to draw and retain customers.

Some concepts were dated in relation to today’s environment but much of his ideas and strategies are still very relevant today. I’m no sales person but I realise everyday that being with my clients, I’m selling in some way. First sales book I’ve read and it was definitely informative coupled with easy reading. Much of it was on retail selling of vehicles but the concepts could be easily applied in other business sectors

a good read

The most useful advices one can possibly get, everything starts from integrity! Thank you very much for these precious advice.

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Most practical procedures in this books are outdated but the cores always the same, it can be reused with today's techs and means of reaching your customers. The author sold only cars but still very insightful. Most of today's interactions are online, but this book teaches you face to face interaction with your prospect clients.

A bit disappointed in this book. Too many pages for things that can be said in an article : he refers to the automobile market and never gives advice about sales in general. Plus, never says how we can capture the buyers' attention via phone, email, what phrases can one use, what psychology/mindset one must adopt to increase sales etc.,

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